Your resource library for marketing and customer success professionals. Discover proven strategies, practical tools, and actionable templates to boost customer retention and drive sustainable growth.
Customer Lifetime Value
Calculate the cost of keeping and retaining your customers.
Churn Analysis
Insights to predict and prevent customer departures before they happen.
Advanced strategies
Targeted approaches to deliver relevant experiences for each customer group
Customer Lifetime Value (CLV) Calculator
Uncover the profitability of your customers with our CLV calculator. Investigate your customer acquisition costs to understand your return on investment and optimise spending for sustainable growth.
CLV Breakdown
Calculate CLV based on average purchase value, purchase frequency, and customer lifespan for a comprehensive view.
CAC Analysis
Automatically factor in your customer acquisition costs (marketing, sales) to assess the true profitability of each customer segment.
Actionable Insights
Identify opportunities to improve customer retention, boost loyalty, and optimise marketing spend for maximum ROI.
Dive deep into how tailored email content, optimal engagement patterns, and strategic offers can effectively combat customer churn and foster lasting loyalty.
Personalised Email Content Guide
Learn to craft highly relevant email messages that resonate with individual customer segments, reducing their likelihood of churn. Includes best practices for subject lines, body copy, and CTAs.
Optimising Engagement & Frequency
Discover the ideal email frequency and content engagement metrics to keep your customers active and loyal.
Prevent fatigue and deliver emails your customers want to read.
Strategic Re-engagement Offers
Master the art of designing abandoned cart emails to win back lapsing or inactive customers.
Understand optimal timing, perceived value, and channel delivery to maximise effectiveness and rekindle relationships.
Advanced Strategies (Coming soon)
Elevate your retention approach with sophisticated frameworks and premium strategies designed for experienced professionals seeking competitive advantage.
Customer Journey Mapping Kit
Professional-grade templates and worksheets to visualise customer experiences, identify friction points, and optimise retention touchpoints effectively.
Loyalty Programme Blueprint
Strategic planning guide featuring reward structures, engagement mechanics, and ROI projections to design programmes that truly drive long-term loyalty.