Join The Loyalty Loop
Customer loyalty isn't voodoo magic, it's a simple equation that can keep customers coming back time and time again. In The Loyalty Loop, we'll send you a monthly guide about how you can retain your customers longer, get them paying more, and actionable tips to improve loyalty.
1 Email. Once per month.
The loyalty loop articles
Finding out why your customers stay or leave shouldn't require staring into a crystal ball, but should follow a predictable and repeatable set of actions to maximise their value.
Theses articles that you'll find below are collected from my latest readings about retention, tips and tricks i've learned along the way, or the ever changing landscape that we live in today.
The latest
The Kodak Story
When Loyalty Becomes Dependency and kills off a 120 year old company.
Learn how the market leader squandered their legacy by ignoring their customers.
5-6 min read
The Psychology Behind Customer Loyalty
Insights into what makes customers buy, what behavioural triggers cause them to stay, and what causes them to leave..
5 min read
Customer Lifetime Value
If you had a leaky bucket holes, your first instinct would be to plug the holes, right? Surprisingly, businesses try to solve retention issues by just adding more
8 min read
The loyalty loop articles
Finding out why your customers stay or leave shouldn't require staring into a crystal ball, but should follow a predictable and repeatable set of actions to maximise their value.
Theses articles that you'll find below are collected from my latest readings about retention, tips and tricks i've learned along the way, or the ever changing landscape that we live in today.
Has the EU just killed ARR as we know it?
The EU Data act now lets customers break annual contracts with 2 months notice, for any reason.
Are your contracts secure?
5-6 min read
The Psychology Behind Customer Loyalty
Insights into what makes customers buy, what behavioural triggers cause them to stay, and what causes them to leave..
5 min read
Customer Lifetime Value
If you had a leaky bucket holes, your first instinct would be to plug the holes, right? Surprisingly, businesses try to solve retention issues by just adding more
8 min read
Coming Soon
Stay tuned! The articles below are upcoming publications we're working on.
The discount dilemma. Why we think that giving discounts creates loyalty
Does giving discounts create loyalty? Or are they just decreasing your LTV?
November 2025
Loyalty cards- Do they actually work?
Research-backed insights into what truly motivates customers to stay, featuring behavioural triggers and practical implementation strategies.
November 2025
Feedback phobia
Your customers don't want to give you feedback, because there isn't anything for them to gain. What if that changed?
November 2025